chapter 16

In recent years the Internet has become a place where many companies have advertised their products. My company Square Enix, use the internet to reach gamers all over the world. they use their own website to begin spreading information and then fans use forums to inform other players as well as speak about their opinion towards the new products. They also use almost like press conferences to release information or even gameplay video and it spread all over the internet at a very fast pace. I believe that my company using the Internet as a medium of advertising is a very good idea because this way they spend less money advertising for themselves and have other people do it for free. All the company really has to do is say one thing to someone and then eventually it will be spread all over the internet. Because of this fact and the fact that there are a lot of gaming forums there's not much advertising the company needs to do itself other than stating some things or making a demo for the game.