Ch. 6 - Consumer Decision Making

As a consumer of Square Enix products for a few years now, I have always made sure to do some research on a specific product that I would like to buy from them. Not only with this but any product. I make sure I show my involvement and know what it is that I'm buying. When I was deciding on whether or not I wanted to buy a specific product from Square Enix,  I made sure to do my research.  My friend had bought the product I was deciding on and I got to see it in action.  Although I only partake in one specific franchise from the company, I always have my involvement as a consumer. Being able to know what I'm buying is important to me because I don't want to waste a purchase on a product I don't like.