Ch. 5 - Developing a Global Vision

Square Enix's has shown an example of global vision this past week. This past week, Square Enix has released a game that they helped published. The new title Thief, has been advertised over the Internet as well as on television. It has been released for current and last generation consoles on both Playstation and Xbox platforms as well as pc.

For the pc, the game featured a contest held by Amazon and Square Enix. The contest is still open and is said to end on April 15th of this year.

 "One winner from each category will receive a rangeof prizes such as:

- A high-end gaming AMD rig which includes an AMD Radeon R9 290X graphics card". This is just one of the six prizes that are available. This a sign of global vision because Square Enix saw an opportunity to partner with a global seller and allowed most everyone to see their product. For any other gaming companies, this is publicity that does not happen very often. Square Enix realized and reacted to a situation where they would have international marketing opportunities. 

Sources:

http://na.square-enix.com/us/blog/thief-ultimate-mod-contest