All companies have target markets for certain poducts. Square Enix has one main product that revolves around the whole company and that's video games. There's not a certain age range for their video games. some games are rated E for Everyone and some games are rated T for teen. The main target Market Square Enix focuses on is gamers. Weather the market economy may be in Asia, Europe, or North America, these are the people that keep the company going. A brief article by Gamer's Investment has a quote that states that, Japanese games don't have a strong international presence these days. Because of this, Square Enix is most likely geared to the western market economy. Although this may be true, Square Enix states that they do not separate their target market into different categories but considers everything as a whole.
Sources:
http://gamerinvestments.com/video-game-stocks/index.php/2009/12/28/square-enix-we-dont-separate-our-target-market-into-japanese-or-western-categories/
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