chapter 16

In recent years the Internet has become a place where many companies have advertised their products. My company Square Enix, use the internet to reach gamers all over the world. they use their own website to begin spreading information and then fans use forums to inform other players as well as speak about their opinion towards the new products. They also use almost like press conferences to release information or even gameplay video and it spread all over the internet at a very fast pace. I believe that my company using the Internet as a medium of advertising is a very good idea because this way they spend less money advertising for themselves and have other people do it for free. All the company really has to do is say one thing to someone and then eventually it will be spread all over the internet. Because of this fact and the fact that there are a lot of gaming forums there's not much advertising the company needs to do itself other than stating some things or making a demo for the game.

Ch. 14 - Marketing Channels and Retailing

This week for my retail store I visited Gamestop because my company Square Enix does not have a location in New York. Gamestop is a chain store that sells as you would guess video games. The GameStop in Peter Cooper village which is the one that I visited had a very gamer friendly atmosphere. the games are almost always neatly organized and in the right section. they also have some select consoles for customers to try before either purchasing the console or buying a game for that specific console. As for the layout of this particular Gamestop the aisles are somewhat small and can get crowded easily. Something that I didn't like where how the personnel seemed more interested in each other then in the customers. However this is not always the case as I have had some personal remember me even a month after I've gone and have started a conversation with me as well. Also, when asked a question One answer that I've gotten is I don't know or something very brief. this was pretty much my experience of when I went to visit and I know that not all Gamestop are like this but this particular one

Ch. 6 - Consumer Decision Making

As a consumer of Square Enix products for a few years now, I have always made sure to do some research on a specific product that I would like to buy from them. Not only with this but any product. I make sure I show my involvement and know what it is that I'm buying. When I was deciding on whether or not I wanted to buy a specific product from Square Enix,  I made sure to do my research.  My friend had bought the product I was deciding on and I got to see it in action.  Although I only partake in one specific franchise from the company, I always have my involvement as a consumer. Being able to know what I'm buying is important to me because I don't want to waste a purchase on a product I don't like.

Ch. 5 - Developing a Global Vision

Square Enix's has shown an example of global vision this past week. This past week, Square Enix has released a game that they helped published. The new title Thief, has been advertised over the Internet as well as on television. It has been released for current and last generation consoles on both Playstation and Xbox platforms as well as pc.

For the pc, the game featured a contest held by Amazon and Square Enix. The contest is still open and is said to end on April 15th of this year.

 "One winner from each category will receive a rangeof prizes such as:

- A high-end gaming AMD rig which includes an AMD Radeon R9 290X graphics card". This is just one of the six prizes that are available. This a sign of global vision because Square Enix saw an opportunity to partner with a global seller and allowed most everyone to see their product. For any other gaming companies, this is publicity that does not happen very often. Square Enix realized and reacted to a situation where they would have international marketing opportunities. 

Sources:

http://na.square-enix.com/us/blog/thief-ultimate-mod-contest