Ch. 8 - Segmenting and Targeting Markets

All games when they are released have an ESRB rating on them. This helps come up with the target market for that specific game. Square Enix usually has a target market that is in most cases teens and up or everyone. Many Final Fantasy titles are rated T for teen by the ESRB.

This is the latest title of the series that was released this year. As you can see the rating of this game is T for teen as shown in the white box below. It's good to have these ratings so it's easier for players to recognize whether the game is targeted towards their age group or not. It is also easier for the company itself to produce new content without having to think too much about who their target market is because it has remained unchanged with this franchise for so long.