Ch. 11 - Developing and Managing Products

Recently, the newest edition to the Final Fantasy series was released. The new title Lightning Returns: Final Fantasy XIII joined the popular Square Enix franchise. When it comes to gaming companies, the ones that use test marketing are always better off. The way gaming companies test market is through releasing demos of their games. A demo allows gamers to play a bit of the game without being able to get the entire story of it. Square Enix released a demo for the newest title to the franchise.

I think that releasing demos as as test marketing strategy is a smart move. This allows players to get an initial feel for the game and decide whether or not to purchase it. It also gives the company free publicity because it causes a buzz in online forums.