Ch. 7 - Business Marketing

The very thing that created Square Enix was a strategic alliance between two companies. The first two companies that formed this new one were Square and Enix. I think that the company itself might not believe they are an alliance anymore but originally they were. In the future I think they should should former alliances with other gaming companies to make a new sort of mashed up game. If not this than an alliance with a game distributer like GameStop or someone else. Since the majority of gamers go to this chain to buy their games, it makes sense for any gaming company to do this. An incentive for buyers would be to offer an exclusive item or collector's edition to get people to buy at that location.  Currently Square Enix isn't attached to anyone but maybe Disney because Goofy and Donald Duck are two main characters in the Kingdom Hearts franchise.

A strategic alliance might not be necessary at the moment for Square Enix but I hope one day that if they have one, it'll be a good match up and great things come out of it.